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Datum
26 June, 2025
While the real estate industry has evolved rapidly in terms of scale, strategy, and expectations, While the real estate industry has evolved rapidly in terms of scale, strategy, and expectations, the software running behind the scenes hasn’t. And with the rapid acceleration of AI, that gap isn’t just growing - it’s being blown wide open.
In moments of extreme uncertainty, it’s always tempting to stay with what feels comfortable. Legacy tools seem safe because we know they are good enough. But their monopolization of the market has also limited the industry’s ability for essential progress. Why?
Because these legacy systems weren’t built for the pace of modern real estate, let alone the speed of what’s next. And they certainly don’t function at the standard that users need and deserve.
Ask any asset manager or owner/operator what their biggest operational pain point is, and it usually comes down to one of three things:
Too much manual work from repetitive, redundant tasks
Lack of visibility and communication across fragmented systems
Not enough time to get to the work that actually matters
Legacy tools feed all three.
Most systems weren’t built to talk to each other. Abstracts live in one place. Spreadsheets another. There’s no connection or flow.
That fragmentation creates friction. Inefficient workflows cost time that should be spent on strategy.
Burnout is real. Friction leads to fatigue. And when tools create a terrible user experience, morale follows.
We weren’t meant to work this way.
We don’t need more tools. We just need the right ones. Ones that understand the complexity of real estate, but don’t pass that complexity on to you. Ones that feel simple, elegant, and human.
Tools that provide:
Real-time clarity and control. Structured abstraction and smart tables give you a live, dynamic view of your entire portfolio so you’re never guessing.
One connected ecosystem. Everyone works from the same source of truth.
Scalability without chaos. Whether it’s 5 properties or 500, the system stays clean, sharp, and effortless.
Great UX. No manuals. No steep learning curves. Just intuitive design that your team actually wants to use.
Zero redundancies. Update a field once and it’s reflected everywhere. No double entry. No reworking. No silos.
The longer we rely on yesterday’s workflow, the more we trade clarity for confusion, and opportunity for inefficiency. Sure, the old way feels familiar. But comfort doesn’t equal capability.
Modernizing workflows is about building infrastructure that’s as smart and adaptable as the people using it. You deserve a platform built for real-world complexity - designed to work with you at today’s pace.
Legacy systems got us here. But they won’t get us where we’re going.
That’s why we built Datum - the modern tool we always wished we had.
It’s time to stop holding ourselves back.
Cheers,
Brandon Johnson
Head of AI
