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Datum
30 June, 2025
For too long, UI design in CRE software was treated like an afterthought. The tools technically worked, but on the surface? They were clunky, cluttered, and confusing. You could get the job done, sure. But it never felt easy.
Because the truth is design isn’t just how something looks. It’s how it works.
And when it’s bad, you feel it.
You can have the most advanced software in the world, but if your team dreads logging in, it’s already failed.
Poor UI doesn’t just frustrate people. It creates operational drag at every level:
Low adoption means lost momentum. If your platform is confusing or overwhelming, people won’t use it as much. Insights get lost and decisions stall.
More training, less traction. Long onboarding, steep learning curves, and platform fatigue waste hours that should be spent driving your company forward.
Features get buried. When the interface isn’t intuitive, the best parts of your software go underutilized.
Frustration creates fragmentation. When teams can’t move quickly inside the platform, they build outside of it with rogue spreadsheets and side channels that lead to disconnect.
Great design isn’t about flash, it’s about flow. It lets your team move faster, think clearer, and act with confidence.
Fast, clean, intuitive. You know exactly what to do the moment you log in. No digging. No second-guessing.
Short click-paths to core actions. Whether you’re filtering leases, checking escalations, or exporting a rent roll, it’s all a click or two away.
Clear visual hierarchy. Your eyes land where they should. You see what matters instantly.
Make complexity feel simple. Because work should feel empowering, not exhausting.
Great UI turns data into decisions, fast. And when you can trust your tools to give you the right information without the friction, you move faster, make smarter calls, and scale your impact.
That’s why we built Datum to include:
Clean, comprehensive data points that give you both the summary and the specifics. So you’re never guessing what’s buried in the fine print.
Dynamic table filtering to instantly track rent increases, CAM caps, expirations and more across your portfolio.
Built-in chat support that makes asking “What’s the termination clause in this lease?” feel more like texting than tasking a paralegal.
In commercial real estate, we’re not chasing software that just looks impressive. We want tools that feel effortless. Tools that feel like a partner, not a puzzle.
If your platform still feels like it was built for someone else, or some other decade, it might be time to ask:
What would your work feel like if your tools finally worked with you?
At Datum, that’s exactly what we’ve built. Because we think simplicity is the ultimate sophistication.
Cheers,
Brandon Johnson
Head of AI
